The whole universe of web marketing has a pall cast over it by scammers and fly-by-night operations. It’s no surprise that people misunderstand what various practitioners do and are wary of hiring firms to fix the problems on their sites. SEO is the biggest area of confusion. Search Engine Optimization has multiple components in play, all necessary for it to really be successful. All too often, a firm does one part of the work and ignores the rest.

If you’re looking at an SEO agency to hire, you should ask these three questions to make sure that they’re doing the hard work required – and doing a good job of it.

1. Do they change tags and revise page content?

Yes, links are important to the search engines, but real SEO is all about putting high-quality targeted content on the pages in a strategic way. A firm that does real SEO will do a lot of research, then write tags and supporting content that puts the best terms on your site. Minor changes in site architecture or navigation are common components of implementing the content strategy.

2. Are the terms they want to target for your site ones that make sense for your business? Do they sound like a human would actually search on them? Are they backed up with numbers?

This is such an important question to ask. Anyone can achieve great rankings for obscure terms or ones that nobody would ever really search on. A real SEO agency will be able to optimize on 25-30 phrases, and they should be terms that can generate revenue. The targeted key phrases will likely have 2-4 words and be backed up by counts of how many estimated searches are done per month. It’s important that these numbers be varied. If you see oddly-worded phrases with identical numbers of searches, walk away. These may be automatically generated and searched on to falsely represent the available traffic.

3. Will your results be reported in a meaningful metric?

The beautiful thing about search marketing is that everything is measurable. Change the content, change the tags, and compare it to the baseline. You can see the results of each tweak done to the site. A good SEO agency will be able to report on how each term is ranked on the major search engines, show you progress over time, and do this all within the context of how much search traffic there is around the term. Tracking results is as easy as putting a snippet of code on each page. Without tracking what happens on the site, there’s no way to prove whether the work done was effective or not. SEO works by making iterative changes over time, and metrics are an incredibly important part of the equation.
Specializing in marketing technology-based companies since 1987, and active in Internet marketing since 1992, John Rasco’s skills as a marketer, team leader and strategist are key to successful client engagements. Founder of Brand X Austin and RefreshWeb, a national B2B SEO agency, John has an entrepreneurial gene, a creative bent and a passion for challenging projects.

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Technorati Tags: search engine optimization, seo, seo report, site information

Without a doubt, the Internet is the most popular, least inexpensive, and most convenient source for learning almost anything you need to learn that is available today. In fact, many traditional education course creating companies that in the past would mail you video and audio components to instruct you to learn specific material now offer either online learning or instant downloadable items that you can easily access on your home computer.

Tons of Tips

SEO training is available in many forms on the Internet. There are hundreds of online forums where people like you can ask a question that is answered by people like you who have already discovered how or what to do in the subject you pose. Additionally, there are plenty of informative articles throughout the Internet that deal with comprehensive study of SEO as well as quick learning tips that may solve one particular source of inexperience or confusion you may possess. However, many of the articles that you find on the Internet are designed to lead you to a website where you can either purchase SEO services or in enroll in an online course or download a component that will teach you the necessary techniques. Depending upon your present level of knowledge, a fact sheet already tips article might fit your necessary education needs. Obviously, seeking free reports and articles is the least expensive way toward gaining search engine optimization knowledge, however, this may be a cumbersome, tedious and long drawn out process.

Take the Course

The best recommendation to anyone seeking to learn search engine optimization techniques is to either enroll in a complete online course or to download one. The free reports, tips articles, and participation in specific search engine optimization online forums may help augment the information you learn from participating in a complete course. This participation in SEO training will not only allow you a complete knowledge base for search engine optimization techniques, but through purchase, membership or registration you will more than likely gain after course access to any updates or changing information. SEO techniques can be quite complex and are ever-changing. Therefore, before you select to pay for any course whether downloadable or online, make sure there is ample and competent follow-up to the learning process. The heralded SEO practices used five years ago are not necessarily the most effective practices that will be used five years from now, or presently. Therefore, make sure you get the best bang for your buck through an education course feature that allows you access to continuous learning.

Learn at your own pace

Be wary of webinars where you have to participate at a specific time and place for the SEO training. Although these online learning opportunities may afford you the correct and proper amount of information, the lack of convenience may outweigh the content of the course. One important aspect about downloadable material is even if it is designed in multiple chapters you can access these whenever you want at whatever time you desire.

There are several ways to access SEO training that will provide you with the necessary education to meet your financial goals. The recommendation remains to use the Internet to either participate online or download an education course that you can follow at your own pace.
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Technorati Tags: search engine optimization, seo, seo report, site information

Anybody in today’s online market can claim to have SEO expertise, however there are certain things you should know before paying anybody to optimize your website and engage in search engine marketing.

One thing you should know is that there is no certifying body for search engine optimization expertise, no company will vouch for the quality of a search engine optimizer. However there are highly recognised exams that can be passed and an online certificate made available via a company called web CEO. If your SEO consultant can provide one of these then their expertise are pretty much in place.

Some things, any quality search marketer should offer are, a site analysis, this will be to highlight faults in your site and any changes that need to be made in order to make your site search engine friendly. Another thing any good SEO expert should also do is put a link building and maintenance strategy in place. You should know exactly how your pages are going to increase in link popularity.

All quality optimizers with the correct expertise should only engage in ethical SEO practices. A sure fire way of knowing if company does this is by how much they charge and what they promise. If a company charges a small amount and guarantees top positions the chances are your site will get banned if you deal with them.

Another thing any search engine expert should provide is a detailed monthly report proving the progress they are making with your site. It should contain ranking stats, link stats, optimisation reports, keyword research and progressive improvements. A brand new site will take between 6 – 12 months to get a first page ranking and once you are there it will need maintaining, a common misconception is that a site can be optimized once for long term success. This is not the case and will cost you dearly.

Make sure anybody claiming to have expertise has full contact details and is able to give you a fixed price before they commence the work. SEO is a long process and results are not always seen straight away, but if you have seen no improvement in 3 months then it is time to start worrying.

Search engine expertise are gained through experience and trial and error. You cannot learn SEO in a year and be able to offer as higher service as someone who has been doing it 5 or 6 years. SEO expertise are sort after qualities and ones that can put your business at the top of the rankings, just make sure you are hiring an SEO expert.

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Technorati Tags: search engine optimization, seo, seo report, site information

Think all there is to search engine optimization is dusting your chosen keywords throughout your website copy? Well, think again. SEO, as the process is popularly known, is actually a finely nuanced task that can take your online marketing efforts through the roof if undertaken correctly. For that reason, “SEO shouldn’t be left to ‘amateurs.’” That’s the conclusion that was reached by a recent Brafton news agency article.

Statistics indicate that 9 out of every ten startups will fail and 65 percent of them will do so within the very first year of their existence. Even established online presences are not immune. Just ask the charitable organization Combat Blindness Foundation, where donations via its website are non-existent. The culprit behind the nonprofit’s lack of success? The state of the site and its SEO-its home page content, secondary page content, keyword choices, URLs, title tags and inbound links were all in need of a serious overhaul.

With the odds like that stacked largely in their disfavor, new web-based businesses can’t afford to be sloppy about “one of the most important things for a website.” That something is online marketing, and that type of marketing lives and breathes off of SEO. Those who’ve been there and didn’t live to see the day all agree that search engine marketing “requires more professional help.”

Online entrepreneurs are starting to heed this caution. According to the news report, “Search engine optimization has become something everyone with a presence on the web is starting to consider as the online landscape becomes littered with sites. A recent report from Internet Retailer found that 55.3 percent of respondents said they plan on increasing their search engine optimization (SEO) spending in 2009 while only 24.2 percent said they plan to increase paid search.”

Where should they be spending that money? On a web development firm that specializes in SEO, one with a proven track record of preferably at least 10 years. That’s not to say that all new SEO experts are useless. It’s just that they haven’t been around long enough to ride the highs and the lows of the Internet.

SEO spenders should also be looking for a search engine partner that is committed to understanding their business and goals before optimization efforts are even begun. This approach ensures the delivery of results that increase profitability and support steady growth.

It’s time to face the facts. Ignoring them can not only be detrimental in today’s economy, but it just might lead to an online business becoming just another statistic. There is some art and some science to enhancing your website so that more of the right people can easily find you on the web. An SEO expert that keeps up on the latest methods of search optimization can optimize your entire site so as to drive more of the right kind of traffic to it. And by following a guiding philosophy of getting to know you and your organization well beforehand, such a professional can tie your online tactics to your larger overall operating strategy.

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Technorati Tags: search engine optimization, seo, seo report, site information

What Is Search Engine Optimization?

Ask ten different people what Search Engine Optimization (SEO) is and you may receive ten different answers. For the purposes of this guide, SEO will be defined as the process of making changes to your site to make it more accessible to search engines and the people that arrive at your site from the search engines.

Search engine optimization is not about tricking the search engines. It is about understanding what elements search engines look for on a page to help determine the relevance of the page to a search term. By understanding what page elements the search engines take into consideration, and making adjustments to better present your page, you can improve your rank for a search term.

Search engines use programs called “spiders” or “crawlers” that visit the pages of your Web site and index the information on those pages. This includes the content that your visitors see when viewing your page and some of code used to build your page.

Taking search engine optimization into consideration before you build your site is the best approach. Fortunately, search engine optimization can also be performed after a site is built, but it will require making changes to your site.

It is important to understand that it will likely take more than a month before you see the results of your work. This is due to the fact that it takes time for the search engines to update their databases.

A basic overview of the content and basic code that the spiders or crawlers will look for on a page is covered here. The information provided is not specifically geared toward one search engine. Instead it takes a more general approach that will work well with most, if not all, search engines.
Each section starts with a brief description of the page element covered. You will then be provided with sources for further information including:

• Recommended Articles

These are articles that do a good job explaining the key concepts of the topic discussed. Each articles is linked with the option to open it in a new window.

• Check the Article Archives

Search Engine Guide provides a directory of thousands of search engine articles from experts across the Internet. This section will provide a link to the relevant category covering the page element being covered. The articles are arranged by date with the newest articles first. This will allow you to get the most up to date information and then do further research on older articles.

• Recommended Forum Threads

These are pointers to specific threads in search engine discussion forums that cover the page element being discussed.

• Books and Reports

In some case, there are books and reports that are available that cover the page element being discussed. For those that wish to have further research material, we provide links to sources that provide the books and reports.

• Domain Names

Having keywords in your domain is not a major consideration. For example, having a domain such as [http://www.keyword-keyword-keyword.com] isn’t going to do much, if anything.
If keywords in your domain naturally make sense and would make it more memorable to your visitors, then don’t be afraid to use keywords in your domain name. If you already have a domain name, don’t worry about switching just because it isn’t packed with keywords.

Don’t purchase multiple domains with the idea of having multiple copies of your Web site to get multiple listings in the search engines. This will likely result in a penalty from the search engines.

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Technorati Tags: search engine optimization, seo, seo report, site information

Get qualified business and sales leads from your website and Web outposts by using optimized content and a good search engine optimization and content strategy.

Qualified Business Leads and the Buy Cycle

Prospects go through a buy cycle. A buy cycle is the stages your business prospects pass through as they search for and retrieve information about products or services they want to purchase. It usually starts with searching for general industry information on Google and Yahoo about a product or service. It normally ends with qualified business prospect calling, or completing a web form on a company’s website. A lot also happens in between.

Business Prospects Search for Information on Google and Yahoo

Your business prospects perform research online and search for, and read reports, e-books and other material they can find. Prospects will read blogs from thought leaders and watch online videos on YouTube.com. At this state in the buy cycle your prospects are hungry for information because they want to be an educated and informed buyer. Research indicates that 80% of all Web activity starts with search. Your content and website need search engine optimization to appear on page one of Google and Yahoo in order for your business prospects to find you.

Stop Marketing and Start Publishing Online

Identify your business prospects buy cycle and generate information in the form of optimized content for the Web. Write short reports and whitepapers that will position your business as a thought leader. Write about the success of your clients in case studies. Upload optimized customer testimonials in text and video formats to your website. Repurpose your content. Take your best report and turn it into a slide show and put it on a social media site. Create a blog and publish the main points of your reports. Write frequently about what’s going on in your industry. If you can’t write, find a local writer and request professional samples.

Get Page One Results on Google and Yahoo

* If you know your prospects conduct research and search for information on Google about products and/or services that your company provides, you should optimize your content and website pages so they appear on page one of Google and Yahoo.
* When your prospects are further along their buy cycle and want more specific product or service information, you should optimize case studies for the Web so they appear on page one of Google and Yahoo by using search engine optimization.
* When your prospects identify you as a possible solution and use Google and Yahoo to learn more about your company’s reputation, glowing customer testimonials and positive PR should appear on page one of the search results.

Search Engine Optimization and Qualified Business Leads

Now that you have valuable information as content in different formats, it’s time to optimize your content by placing the keywords from the search queries your prospects are using to get information on Google. Identify the search terms that match the stages of your prospects’ buy cycles and optimize the content with keywords so that the content will appear on page one of Google when a prospect includes the keyword in their search query. Use Google’s external keyword tool to get ideas. Doing this kind of marketing will enable you to get qualified sales leads online.
Companies Large and Small

Using the content and SEO strategy to get qualified leads is not just for big companies, it’s for small businesses too. Many small companies do not position themselves as thought leaders. The company that goes out of its way to help a prospect make an educated purchase decision will inevitably win the business.

10 Step Prospect Buy Cycle Content and SEO Strategy for Getting Qualified Business leads:

1. Your business prospects will move through their buy cycle
2. They want to make an educated purchase decision and feel good about it
3. They’ll use Google and Yahoo initially for industry research about a product or service (Your optimized content like online videos should appear on page one of Google and Yahoo)
4. Your business prospects will use search engines to find specific content further along their buy cycle They’ll find and download white papers, reports, articles and read thought leaders’ blogs (your blog and other optimized content should be in the search results)
5. Your business prospects will search for and create a shortlist of vendors’ products and services

* They’ll find and read case studies on web outposts like blogs and on company websites (your optimized case studies and other content should be in the search results)

6. Your prospects will visit your website again or for the first time
7. Your prospects will research your company on Google (glowing customer testimonials and positive PR should be in the search results)
8. They’ll contact you via phone, email or form on your website
9. They’re now qualified and close to making a purchase decision
10. You’ll continue publishing and optimizing your content for more qualified business leads

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Technorati Tags: search engine optimization, seo, seo report, site information