Reciprocal linking is a web marketing strategy that web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. These are the original purposes of reciprocal linking. For years, reciprocal linking is an indispensable web marketing strategy, not until the reciprocal linking frauds came to be.

Why Do Website’s Use Reciprocal Linking Frauds?

There are some websites who claim to be a trusted reciprocal linking partner when in fact they just aim to outwit their so-called linking partner. Why do they use reciprocal linking frauds? There are two possible reasons for this.

o These websites want to have one-way incoming links rather than a reciprocal link. This is due to the fact that one-way incoming link is more valuable than a reciprocal link.

o To avoid participating in reciprocal linking activity with lower ranking websites.

These two are the most possible reasons why some websites have thought of tricking their reciprocal linking partners. What reciprocal linking frauds do these websites use?

Warning: Reciprocal Linking Frauds

Since reciprocal linking has marked its own worth in terms of web marketing and site promotion, it became a favorite object for fraud. There are some websites who just can’t make a true and clean reciprocal linking. They always try to outwit their linking partners using any of the following reciprocal linking frauds and tricks:

o Absent Back Link

One reciprocal linking fraud that some websites use is the absent back link. This happens when your website’s reciprocal linking partner asks for a link from your website in exchange of a back link. When you have already linked to their website, they won’t give your website a back link. Thereby, giving their websites a one way incoming link.

o Hidden Link

There are times when some websites make your back link invisible to the search engines. They use JavaScript to hide the back links. There are times when your reciprocal linking partner uses the rel=”nofollow” attribute which makes the search engines ignore your link.

o Redirect Script For Back Link

Some reciprocal linking partners use a redirect script to hide the back link pointing to your website. The back link which is supposed to take the search engines and online users to your website actually points to another page on the reciprocal linking partner’s website. This way, the back link pointing to your website is not recognized by the web crawler, making it a useless link.

Reciprocal linking still lives and is still effective in increasing your website’s search engine ranking and traffic, BUT only if it is performed properly. Don’t be a victim of reciprocal linking frauds and don’t be a reciprocal linking fraud user as well. This is to ensure that we can still enjoy the benefits of reciprocal linking in our web marketing activity.
This article is written by nPresence, an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your web marketing needs, please visit Online Marketing Ireland.

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There are two ways to submit your Internet home business to another website — reciprocal and non-reciprocal. The reciprocal links are the ones where you have to exchange links with another website, meaning that website will link back to your business and in return you will be linking back to their business on your website. On the other hand, the non-reciprocal links are the ones where you get your link published on another website without needing to exchange a link back to that website. This way, the links actually create back links, which play a crucial role in improving your page rank. Search engines, especially Google, consider the number of back links as an important criterion to determine the page rank. The more back links you have, the better your website page rank.

The Type Of Website

While you are exchanging links with another website, you will have to make sure that the website deals with the same niche as your business. If you are exchanging links with an irrelevant website, search engines may take it negatively, which may eventually have adverse impact on your page rank. On the other hand, there are no such risks with submitting your business to non-reciprocal link directories. But, you will obviously get more weight if the back link is coming from a related site.

Non-Reciprocal Links Get More Weight

Exchanging links sounds like forced advertising. On the other hand, non-reciprocal links sound like genuine promotions. It gives the search engines an impression that the online community finds your website valuable and that is the reason why they are doing free advertising for you (without needing you to give anything in return).

No Need To Monitor The Links

Another great advantage of submitting your business to non-reciprocal link directories is that you don’t need to monitor the links at all. Some websites that you are exchanging links with may practice unethical tactics to bring your links down, such as by making them invisible from the eyes of search engine spiders. Such activities can harm the page rank of your site. That is the reason why you need to keep monitoring all sites that are exchanging links with you. If you find a website indulged in such activity, you should immediately remove their links from your website. On the other hand, there is no need of monitoring non-reciprocal links, as they are simply back links and you are not linking back to them.

There are several ways to create non-reciprocal links, such as by writing good informative articles that should also promote your business indirectly. If you follow the right strategy, you would not find it very difficult to create tons of back links for your Internet based home business.

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