If you happen to be planning to begin any kind of SEO marketing campaign, make sure that you don’t just do a suitable keyword research for you to find out what are the appropriate keywords that persons essentially use to seek out your products or services on the internet.
However, also ensure you perform an SEO competitive analysis. By doing this, you’ll have the ability to learn the status of the keywords you happen to be focusing on if it’s overly competitive or not, and starting up with another keyword phrase may very well be a perfect solution that you need to do.
Before you could verify the competition of a keyword, there are a lot of things that you have to think of first. The quantity of competing sites that employs exactly the same keyword on their sites is among the earliest indications that a lot of individuals in the SEO field make use of.
If you’re thinking how you may make it happen, the answer is very simple, you just have to type your keyword into Google search bar and also put quotation marks all over it and then you will see all sites that make use of the same keyword on their site. It’s obvious that a low number of search results implies that there are a lesser amount of websites competing for that keyword.
Even so this estimate only lets you know how many websites might be concentrating on the same key phrases, yet what it doesn’t tell you is how well they have optimised their web site.
All that really counts is the levels of competition within the first page of Google. This is where you will find your prime competitors and definitely, this is also exactly where you could earn cash.
You could attain results even if you are not the best quality SEO on the planet. What you should do is to try out your best to outrun the web site that currently ranks number one for your chosen key-phrase.
The next step to your competitive research is to validate the backlink profile of your rivals. Back links still are the leading SEO factor and therefore deserve special awareness.
Majestic-SEO or SEOMoz’s OpenSiteExplore are several of the applications that you can use to be able to examine the back link profile of your rivals. By means of this, you’ll evaluate which anchor text your competitors generally apply and this is important since you will then know what type of keywords they’re edging on.
Always keep in mind that size matters. Big sites with plenty of indexed webpages will almost always beat the little guys.
To find out how many web pages your competitor has indexed by Google simply do a site-search on Google. You could input the site:domain.com in the search box of Google and you’ll then have a list of the actual number of pages they currently have within their index for the particular domain that you look for.
To help make things even much easier here at the Perth SEO Company we use a program called Market Samurai that can perform all of the above and even more with the push of a button.
Market Samurai can even provide you with the value of a certain keyword in accordance with Google Adwords costs per click, the amount of websites that use the keyword in the title tag, in the anchor text as well as a quantity of other pertinent SEO facts like the PageRank or the total number of referring websites.