Copywriting is a multiple concept as you know. It includes writing the main texts, as well as slogans, headlines, key phrases, texts for mailing lists, content for web sites, scripts, advertisements, press releases, official documents and so on. I should stress that the principle of writing texts, published in printed press is different from writing [...]

Information is consumed by users in many different ways, and it is difficult to determine how much they appreciate your articles. And if you can not give a definition of a “good content” in accordance with your readers’ vision, then perhaps you should try to do this taking into consideration a creator’s vision. When we [...]

A few days ago I visited my colleague’s blog. Certainly his blog is devoted to copywriting. As for me I like to read his blog from time to time. So he has written recently that copywriters are endangered now. Perhaps you are somewhat puzzled to hear this but I’ll explain what I mean. So my [...]

The peculiarity of a copywriter’s work is that the result of his work can be an infinite number of versions of the text, each of which would be consistent with the proposed assignment. I think that there might be two main criteria for evaluating this work. They are the quality of the text and certainly [...]