The Search engine optimisation playing field is continuously changing, and in Order for any SEO firm to make sure that they remain effectual, they need to keep themselves up to date with the latest. Quite a bit has changed in the SEO Services industry within the last 12 months or so. The information below amalgamates these changes and may help you go a long way towards improving the search ranking of your website in Google.
The Addition of Website Speed as a Ranking Parameter
One of the most new modifications to Google’s website ranking algorithm is the addition of the speed parameter. According to the web optimization and search quality spokesperson in Google, Matt Cutts, speed was introduced as a factor at the end of 2009/Beginning of 2010. He stated that according to Google’s research team, internet users enjoy quick loading web sites and generally spend a lot more time on such sites. Furthermore Google have added instruments to the webmaster tool facility which help internet developers in increasing the load speeds of websites. Matt Cutts also pointed out that speed was currently a minor parameter and their main most important factor still remained the same, great quality content. Nonetheless, those looking for an additional ranking bonus may benefit from activating gzip on their server or reducing image sizes to improve load times.
Elimination of Additional Link Authority From .GOV and.EDU Domains
Another recent change to the search engine optimisation area was the elimination of the extra power that Google previously had awarded to hyperlinks from Gov and EDU websites. This was carried out because of the huge crippling quantity of spam comments and emails that were being received by institutions that run these domains. Government agencies and Education website owners contacted Google on mass regarding this problem, and accordingly Google removed additional weight that was previously attributed to links from such domains back down to that of a standard website. For this reason, if you’re an SEO company seeking to enhance a web site rankings, targetting hyperlinks from .gov web sites and .edu domains, may no longer have the influence you would expect.
Linking to Low Quality Web sites
Google has now tightened its control of low quality web sites with an unjustifiably high number of inbound links in relation to the content on offer. This move is intended to target landing pages. Many web marketers in the past created one web page websites and linked many inbound links to the page, these pages are usually intended to send traffic to another relevant domain and provide the effect of blanketing search results pages with doorways to one site. At this time, lots of effort is being made to penalize such sites as they generally provide little if any value to search users in themselves. If you are an SEO Services company, and any of your clients websites are thin on quality content, this is something you should address with urgent effect.
Organic Link Profiling
A relatively new SEO concept that persistently seems to be gaining importance with Google’s ranking algorythm is the requirement for a natural linking profile. Google assumes that all link building should be organic, and that links to a website are made because the individual who is linking to the site thinks that the content has some value or relevance to a topic being discussed. Nonetheless, web optimization linking is far more hands on. Companies providing SEO Services seek to build large numbers of hyperlinks pointing to a web site in order to convince Google that each website belonging to a client is relevant and important enough to rank highly for the chosen search terms. This can sometimes have a harmful effect on the quality of search results, and Google has therefore put measures in place to penalize obviously synthetic linking strategies such as reciprocal linking.
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