On-Page SEO is a strategy that has been used for quite a long time, since the early days of search engines. Initially search engines used less sophisticated technology when the internet was a whole lot smaller. It was once very easy to receive a high ranking for whatever keyword you were targeting. As the World Wide Web started to grow, it became more difficult for search engines to differentiate between one site from another. These days, the various search engines are much smarter and SEO is much more complicated. There are specific techniques you need to be doing to help you get your site ranked high on the search results.
Page Title
With On-Page SEO, the page title is the single most important part of a page. Despite the fact that most users don’t pay much attention to the page title, it’s crucial for search results. I just want to stress how very important this is. When somebody searches for a subject online, the page title is the result of that search. You have to use relevant keywords within your title. What I mean by that is, describe what the page is about. The page title shouldn’t only tell people what the page is about, but it needs to stand out in the search results and be persuasive enough to make people choose to click on it.
Description Meta Tags
The second most important part in On-Page SEO is the description meta tags. This is a quick paragraph or just a sentence or two and offers Google a summary of what the page is about. They are important because Google might use them as snippets from your pages. Alternatively, Google might use a relevant section of your page’s text if it matches up with a user’s query. If the site is listed in the Open Directory Project, Google might use the description that was provided there. Always add description meta tags to each of your pages and ensure that every one is unique to that page. You should not use the exact same description meta tag for each page of your site.
Improve The Structure of Your URLs
URLs are another very important part of any Page SEO. The URLs are displayed in search results so you want them to convey content information and be easy to understand. Keeping your website better organized by creating descriptive categories for your documents not only helps you, but could help search engines when crawling your site. This will also help those who would like to link back to your content by creating user friendly URLs. Also, understand that the URL to a document is displayed as part of the search result in Google. The URLs are displayed in bold if they are in the user’s query, the same as the title and the snippet. Try to create your URLs as simple as possible.
Site Navigation
Improving your website navigation will help with On-Page SEO. This will help search engines like google understand what content you think is important and help your visitors find what they are looking for. You don’t want your visitors to get frustrated and leave your site. Start with your home page and plan your navigation. This is usually the most frequented page of any site and is the starting place of navigation. You want to think about how a visitor will go from the home page to a page containing more specific content. Most sites have a list of links at the top of the home page and usually starts using the home page at the far left and list the more specific section to the right.
Conclusion
These are just some of the basics for Web Page SEO. You can read more detailed information on this subject in Google’s Search Engine Optimization Starter Guide. Always test different techniques to see which ones work the best. Most major search engines like google provide free tools for webmasters. Using webmaster tools can help you identify problems that, if addressed, will help your site perform better in search results. If you aren’t sure about something, learn it. This is not as difficult as it may sound. Just think of all of the free traffic your website will receive once you get to the top of the search engines.
