Traffic is what helps the internet marketers make money on the net. There are hundreds of different ways to drive traffic to your website. You can do the paid techniques like PPC, media buy, prepaid advertisement, etc, or look for the free traffic generating techniques like SEO, article marketing, link exchange, etc. Whatever making money ideas you have, if you don’t succeed to get traffic, you will not make money in the internet – it is as simple as that.
In this article we will concentrate on one of the most popular and powerful traffic channels – SEO. In order to drive traffic from the search engines, you need to choose the right queries and make the onsite and offsite optimization for them. Keywords are the keys to the door of traffic. Once you have the right keys you can boost your site with free and targeted visitors and make a lot of sales. Thus selecting the keywords is a very important stage in the development of your web business and making money on the web. You must have a careful and thoughtful approach to the terms selection.
The following mistakes are made by many internet marketers selecting the queries for their SEO. We hope that you will try to avoid them:
1. Queries with general meaning. You will not succeed to rank high for the general keywords because of the huge competition in the internet and as a result you will not get traffic. The goal for picking up keywords is getting as much quality traffic as possible.
2. What is the intent of your visitors? You need to ask yourself this question when you select the search terms. Try to make your queries as specific as possible in order to attract more targeted visitors. If for example your site is about the old cars, so selecting the keyword “cars” will rather be senseless, because searching for “cars” someone may mean: the most popular cars today, available brands of cars, history of cars, the best cars, the cheapest cars and what not.
“Cars” is a general word and has high competition thus your efforts of trying to rank high for the phrase “cars” will be hardly paid off.
3. Keywords with the long tails. The intent behind the short query is usually very broad thus the traffic coming from the short keyword is not targeted. If you ranked high for the short term you may receive a lot of traffic but less conversion. Long-tail queries describe what is in the mind of the searcher, thus they are more specific. For example such term as “buy an old car in New York” clearly presents the intent behind it. So if you are selling the old cars in New York, the traffic coming from such query is better for your making money in the net business than just “cars”.
Thus instead of ranking your site for the short queries with big competition that will bring you tons of untargeted traffic, it makes more sense to optimize your site for easier to rank long tail keywords that will drive you more targeted traffic and therefore will help you make quick money online.
Merely want to say your article is brilliant. The clearness in your post is simply striking and i can assume you are an expert on this subject. Well with your permission allow me to grab your rss feed to keep up to date with forthcoming post. Thanks a million and please keep up the effective work.
You are more than welcome to grab our rss feed. Glad you enjoyed the post. Thanks for reading.
you hit the nail on the head when you said “Keywords with the long tails” the strategy is extremely good and more so for new websites