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Website Optimization

February 22nd, 2011

When you’re building a new website or completely renovating an old one, it’s important to create your design in
a search engine friendly way. The choices you make are going to be with you for a long time and errors will be very time-consuming to repair at a later stage.

In other parts of this site, we’ve looked at how to make individual pages rank well. Now, let’s focus on website optimization and examine your site as a whole. We’ll go over the design techniques and principles that the search engines like, but we’ll also take a brief glimpse at some potential pitfalls. Welcome aboard, I hope you enjoy the trip!
Use as much text as possible

When the World Wide Web was born in the early 1990′s, it was mainly a text-based medium. Sounds, images and complex animations were either very rare or completely unheard of. Not surprisingly, the first major search engines that came around a couple years later were built to classify and rank WWW pages largely based on textual content. After all, the WWW consisted of text and would continue to do so for the foreseeable future, right?

Towards the late 1990′s, the web had started to change. Although the role of text was still very important, it was now common for web pages to contain large images, Flash animations and other bells and whistles. However, due to numerous technical difficulties, the search engines were unable to widen their reach beyond the world of text. While search engines that specifically search for images have been created, general-purpose engines still mostly ignore everything that is not in text.

The moral of the story is, unless your pages are built to contain a lot of text, they’re unlikely to do well in most search engines. This doesn’t mean that you should drop all the images from your website, but keep in mind that as far as the search engines are concerned, images, Flash animation and sounds do not exist.
Keep non-HTML code in external files

Many of today’s sites use JavaScript, CSS, or both in their designs. Some of them have quite a lot of code in these languages on each of their pages and have placed it above the HTML containing the text used on the page. In terms of website optimization, this is a bad idea.

First of all, it forces the spider to wade through something that it is not at all interested in before being able to read the text. While modern spiders are probably quite well-accustomed to such unfriendly pages, it’s safe to say that filling your pages with non-HTML code is more likely to hurt than to help you.

Second, the less the search engine knows what kind of CSS and JavaScript you use, the better. If your code is attached to the HTML, search engine spiders can freely read and analyze it if they want to. On the other hand, if you place your code in external files and use a robots.txt file to forbid search engines from downloading them, your code is fairly secure. Of course the search engines could still get it if they wanted to, but then they would have to both disobey your robots.txt and grab the .css or .js file, both things that they’re unlikely to do.

But why would you want to keep your CSS and JavaScript away from the eyes of the search engines if you’re not doing anything wrong? Well, the problem is that search engines define what is acceptable and what is not, and it often seems like they have a lot of trouble making up their minds. For example, using a JavaScript redirect is occasionally “OK, if you have a legitimate reason for doing it” and occasionally “spamming, and we’ll skin you from head to toe if we catch you”. The point is that it’s better to be safe than sorry, because the rules change all the time.
Frames or tables – or CSS?

The layout of your website and the way it is created is another factor that can either boost or reduce your search engine success. Here at the APG site, I’ve decided to use a table-based layout, which is usually considered something both human visitors and search engines can appreciate. However, it is not the only method available and all of them have their pro’s and con’s.
Tables

Search engines generally don’t have any trouble reading a table-based page, provided that the layout is not overly complex or incorrectly designed. The only serious problem arises if you wish to have a navigation menu on the left side of the screen, just like I do. Placing the menu on the left causes its contents to be displayed above the rest of the content on the page in your source code. Humans won’t mind about that, but because search engines read your source code rather than what you see on the screen, this kind of arrangement may damage your ranking in them.

You see, most search engines consider the text at the very top of the page to be more important than the one at the middle. This sounds a bit odd, but it’s actually a very reasonable assumption. Take a look at some of the pages on this site for example; if you begin reading from the top, it won’t take long before you’ve got a general idea about the contents of the page. But if you start from the middle, it will take on average substantially longer to determine what subject is being discussed.

So, if your menu pushes the actual content of your page downwards in your source code, the search engine will have difficulty determining what your page is about, which might cause your ranking to drop. However, fortunately there is a solution to this problem that allows you to use tables, keep your menu on the left and please the search engines at the same time. If you plan to use tables, I recommend using the table trick.
Frames

Some like them, some hate them. Think of them what you will, but generally frames are not as search engine friendly as tables. That is not to say that its impossible to build a site that uses frames and does well in the engines, it is just harder to do than with tables.

If you already have a site that uses frames, or if you just are determined to use them, it would be a good idea to implement a few website optimization tricks to prevent some of the most common problems.

To begin with, use a tag on your frameset page. In it, have a simplified version (less graphics, no Flash, no JavaScripts etc.) of the content page your frameset points to and links to all of your other content pages. By having a good NOFRAMES tag, you’ll make it easier for the search engines that can’t read framesets to index your pages. As an added bonus, the NOFRAMES tag enables those who are using browsers that can’t read frames to access your site.

However, there’s another serious problem caused by frames that can’t be solved with the NOFRAMES tag. Usually, a typical design that uses frames has the site navigation in one frame and the content in another. After submitting your content pages to the search engines, they will eventually be indexed and hopefully start receiving visitors. The trouble is that when someone arrives directly to one of the content pages, the navigation frame will not load. This can deter visitors from venturing further to your site and thus reduce the usefulness of the traffic sent to you by the search engines.

While this is a difficult situation, there are things you can do to correct it. The simplest of them is to install the following JavaScript to all of your content pages:

As long as you remember to place the name of your frameset page into the script, you can get it to work simply by cut ‘n pasting it to between the and tags in your HTML. However, as mentioned above, it would be best to spend some extra time and place the script in an external file instead.

So, what will the script do? Quite simply, it’ll check whether the frameset is loaded and if not, it will load it. This will give the visitors who arrive directly to your content pages the opportunity to see your navigation menu and thus browse your site. Sounds great, right?

Unfortunately, the script is not as good as it seems. If you point it to your entry frameset page, you’ll notice that while it loads the navigation, it will also load your homepage. You’ve given the visitor a possibility to navigate your site, but in turn, you’re redirecting him to a page that might be completely different from the one he found in the search engine. This is in my opinion better than doing nothing, but it is still a very unsatisfactory solution.

Luckily, there are some more refined ways of handling the issue with JavaScript. They’ll require a bit more effort and skill, but can deliver both the navigation menu and the correct page to the user at the same time. While these scripts have their own problems, such as not being 100% valid HTML code, they’re far superior to any other solutions I’ve seen. So, if you’re using frames and want to offer a satisfying experience to those of your users who arrive through the search engines, using them instead of that simple script I showed you is really the way to go.

To sum it up, by implementing the above suggestions, you can create frame-based sites that get along with search engines a lot better than they would normally do. They won’t be perfect, but what in this world really is?
Cascading Style Sheets

Search engine-wise, using CSS to create your layout is probably the best possible solution. In addition to being more flexible than frames and tables, CSS also gives you the possibility to easily arrange your source code. This is a helpful ability, because you can use it to ensure that the spiders always read the most important and well-optimized content on the page first without having to make changes to the layout itself.

Even though it has many excellent properties, it feels like a CSS layout is a bit ahead of its time at the moment. While it is completely possible to implement, it will cause problems with older browsers, for example with Netscape Navigator 4. CSS is likely to ultimately become the layout method of choice, but for now it is still better to stick with tables.
Avoid non-HTML filetypes

Due to the great success of Adobe’s Acrobat and Microsoft’s Word and Excel, many sites now make parts of their content available in files created with these programs. While this may be the fastest and easiest way to post content on the Web, it can make getting your information listed on the search engines very difficult.

Although the search engines are continuously becoming better in their task of finding and indexing information, most of them can’t read .PDF (Acrobat), .DOC (Word) or .XLS (Excel) files. Google is ahead of the rest in this area, as it supports all of these filetypes. Another major player, FAST, is able to index .PDF’s, but not Word or Excel documents. If you want your file to be found on the rest of the engines, you’re going to have to stick with HTML.

However, it must also be noted that even plain old HTML pages may cause trouble with search engines if they are generated dynamically, for example with a CGI script. There are several good ways of taking care of these problems without having to sacrifice the flexibility of generating HTML dynamically, but it’s important to be aware that they do exist.
Conclusion

In order to get your pages listed at the search engines and get them to rank well, you’ll have to do more than just add META tags and get a couple of links to point to your site. By designing and constructing your site correctly, you’re building a solid foundation on which is it possible to apply various optimization techniques in the future.

Changing an existing site structure to one that works better with the search engines can feel like a large task, and it often is one. However, if you’re planning to make improvements, it’s better to start your website optimization project as quickly as possible. Sites tend to become larger and more complex with age, so the job is unlikely to get any smaller as time passes.

I also recommend a traffic exchange this is a free to join website were you can generate a lot of website traffic and is known to be the best free way to generate website traffic online. I personally have used 24-7-traffic.com for the past few years; it is one of the best traffic exchanges out on the net. This is how 24-7-traffic.com and other traffic exchanges work:
How Does it work : For every site you visit (This is called surfing), you will receive one visitor back to your site. The more website’s you visit the more visits you will receive in exchange. We provide a fair 1:1 Exchange Ratio . There’s no limit to the amount you can surf and of the free hits you can receive per day, this can be 10, 100, or even 1000!

Don’t Wait! Get more traffic to your website, program or service FREE today by joining 24-7-Traffic Exchange !

Use the links below to visit 24-7-traffic:

1:1 traffic exchange

manual traffic exchange

People that are trying to find more info about the topic of internet marketing, then make sure to go to the site which was quoted in this passage.

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Article Marketing Truly Works For Totally Free Traffic

February 20th, 2011

Article marketing for totally free traffic is challenging work, I will not deny it, but creating distinctive and high quality content is one of the finest ways to grab yourself a bucket load of traffic. Just have a take a look at the proof and examples below.

How? Because write-up directories give you the chance to add a resource box. This is where you try and get a click by means of to your webpage or blog, a good resource box is great real estate.

It is pretty challenging to drive targeted visitors just by posting an article onto your blog, it could be performed do not get me wrong, nonetheless the part that sucks is “driving visitors to your blog”. It all works but once more is tedious and mind numbing work, you have to get into that whole off page marketing scenario of leaving comments with your signature link in and some forum advertising etc, before you get your self an excellent number of backlinks.

Why do you will need backlinks? To ensure that the search engines know that your particular post or web site is about the content that’s within the keyword linking to your page. For instance – when Google sees 50 links coming ‘into’ your site about “Cadence Cycle Training” it knows that it need to also send folks who sort “Cadence Cycle Training” into their search box to your website too.

OK lets investigate an example. Should you kind into the Google search box keyword analysis in quote marks you will see that the top spot in Google is an ezine article! So how a lot of individuals searching for the explanation of ‘why you do keyword study in “quote” marks’ click on his write-up? Then how many will really click on the link inside the resource box – if the write-up was a good informative read? Fairly some appropriate. Now in the event you look a little further down the page you will see that a forum post and then articles on a blog show up.

See article marketing works due to the fact as long as your articles are very good, folks will locate them, and also come across themselves on your cyber real estate by clicking into the resource box. So leverage the power or your articles by putting them somewhere which is high profile and gets a lot of readers.

Getting free visitors with article marketing is among the fastest and easiest ways to start to create real dollars online. More real make money on the web ideas on my blog,but far more importantly the shortcut for keyword and getting the low competition keywords you need to attract your hungry market… hope to see you there.

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How To Make A Link Wheel

February 19th, 2011

When it comes to getting your site attention one of the best ways is through other sites linking back to you. Getting other sites to link back though isn’t always easy. For example you might not have a high enough page rank, or no page rank even to attract other website owners to want to link to you. One way you can create quality backlinks that are “do follow” are one way back links without any hassle, is to create a link wheel.

Simply put a link wheels are a group of other sites such as Hubpages, Blogger, or Word Press to name a couple examples that have relevant content and link back to your main site. To create a link wheel do the following;

1. The first step you want to do is write an article. It doesn’t matter what the article is about, what matters is that the article you initially write will serve as a template that you’re going to use for your other sites. You want to avoid copying and pasting the same content over and over again, you want each article unique. Otherwise you can get penalized for having duplicate content and your search engine rankings will suffer for it.

2. Your next step after creating your template article is that you want to pick out a few sites that you’re going to create posts on. Depending on the complexity of the link wheel you want to create you have dozens of sites in the wheel. Once you pick which sites you want to post on, create accounts for each of those sites.

3. Post articles on each of these sites you’ve chosen using your template article. Each article has to have one link that goes back to your target site (website) and one link that points to another another site where you submitted a post . It’s important that you don’t link them in order.

4. Now that you’ve created all your articles and their linked appropriately you then want to link them to social networking sites and ping them to get those articles and posts indexed quickly. When the search bots crawl these articles they’ll find your links linking back to your original site and crawl it as well.

Bloggers who are want to get more info about the sphere of internet marketing, then check out the web page that was quoted in this passage.

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Ways On Getting Free Visitors

February 19th, 2011

So you’ve acquired a website? You notice that it is a meaningless endeavour until you get some good traffic. You have got absolutely no cash for costly advertising campaigns. In fact, your promoting budget is nearly non-existent. Learn on to find some easy strategies to get good free traffic.

Good Seo

This can’t be emphasised enough. Good Web optimization is your starting point to any free advertising campaign. Before you even consider any other strategies at no cost traffic, get your website user and search engine friendly. Placed on high quality content in keeping with the objective of your website. Make your content material interesting, recent and distinctive for the user and the search bots will come crawling. If phrase gets around that your content material is great, site owners may voluntarily hyperlink to your website. This one-approach linking will improve your hyperlink reputation, search engine rankings and get you good free traffic. Guarantee your site is properly designed, your html is clean and compliant, your pages load shortly and there aren’t any useless links. Your customers ought to be able to get what they want within three to 4 clicks. Keep away from excessive use of graphics and animation unless completely necessary. I do not recommend you utilize pop-ups as most customers get irritated by them.

Articles

Writing articles is one other smart way on How to Get Traffic for free. Webmasters are constantly looking for fresh, high quality articles to placed on their website. When you write an article, you’re allowed to explain a little bit about yourself and your web site in the useful resource or creator bio box. It is in this box that you are allowed to put a hyperlink back to your site. Submit these articles to article directory sites. If your article is relevant and exciting, site owners will put it on their websites. On this way, you may enhance hyperlink recognition by getting a one-way hyperlink back to your website and free traffic from readers who learn your article. Write articles that relate to your website. For example, when you’ve got a web site on rising roses, write an article that has something to go with growing roses. Submit your article to as many article directories and relevant websites as possible.

Boards

Every area of interest on the internet has a plethora of forums. Do a Google search and discover related ones in your niche. Be a part of these forums as member and contribute to the community by making useful and considerate posts. You are allowed to place your link in your signature line. This additionally counts in the direction of your link reputation as search engines like google additionally index forum posts. Fellow discussion board members may also click on in your hyperlink to visit your site. A word of warning – each forum has a distinct algorithm, particularly with regards to links. Be sure to learn and obey them in any respect times. In the event you just go in and put up links, you will be banned almost instantly.

Hyperlink Alternate

The good granddaddy of free site visitors, hyperlink exchanges are still very relevant and effective today. Make contact with sites which might be in a similar niche as your own. Supply to trade hyperlinks with these sites. A word of warning – select the websites that you just link to very carefully. Keep away from linking to spammy, black-hat sites with questionable content and motives. Guantee that these sites usually are not banned by the key search engines.

Newsletters

You not solely need to get a steady stream of recent visitors to your web site, you must ensure you preserve the previous ones coming back all the time. One of the best ways to do this is by offering contemporary beneficial content and by the use of a e-newsletter system. Put in a e-newsletter subscription kind in your web site and invite visitors to subscribe to a e-newsletter you can electronic mail to them both weekly or monthly. You’ll be able to put some content, some special presents, advertisements and a link back to your web site in your newsletter each time you e-mail out. Also provide them with an incentive or motive to click on on your hyperlink and visit your site. In this way, you remind your visitors about your website.

Undergo directories

There are various directories accessible on the web that permits adverts or hyperlinks freed from charge. Some are normal and a few focus on a specific niche. Select related ones and submit your hyperlink or advert to them. Be sure you select quality directories which are indexed by search engines. In this way you get a one-means link back to your site. You profit by getting free visitors and improved link popularity.

E mail this web page

Another nice, yet simple concept is so as to add an “E-mail this web page” function to your website. It is a easy kind where a customer fills within the title and e-mail handle of another person who he/she wishes to recommend your website to. You set the form to routinely email a hyperlink to your web site to that person. That particular person will then obtain an e-mail with a short message that says that so and so particular person had really useful that he/she visit your site, etc.

If you observe these simple ideas, on How to Get Traffic, you need to start to see an increase to your sites. Please word that building site visitors takes time and will not occur overnight. All the perfect!

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Read Tutorials On Search Engine Marketing.

February 19th, 2011

The value of seo learn how to make it work.

Seo has gained importance, more now than ever before because the volume of competition is getting higher all the time and companies want the best search engine optimisation to perform at a decent level and get a lot of targeted traffic.

The fantastic expansion of the availabiliy of Internet connections means that more and more people are using it for buying all sorts of stuff and the market is growing steadily bigger all the time. Businesses wants a larger slice of all that potential income.

Most business owners will have to wise up and find out how to seo a website or their overheads will rise if when they have to employ a whizz-kid seo officer.
If businesses are coveting all that extra money flying around they had better start learning a few tricks to stay ahead. Keyword research is critical and backlinks using those keywords are even more important.

The number one seo description for a company to know about is that they must learn first, all it takes toknow how to find the keywords and then how to choose which ones to go for. If they get it right it means success, if however they fail to do the proper groundwork initially then the chances are that the marketing will not succeed and they will have to start all over again.

The biggest mistake often made by businesses is that they believe that to get more revenues they must optimise for the most popular keyword they can find. For example, if a website is trading in power tools, the target might then be tools.
That of course is the greatest mistake. It would be time consuming, extremely costly and no guarantee of a good conversion rate.

The idea that has to be adjusted to is the one of chasing the tail. The long tail that encompasses more specific searches because those are what people will use when they are ready to buy and not just browse! For instance a website specialising in power tools might be better advised to target the keyword ‘discounts on bosch lawnmowers’

From the uninitiated mans point of view it must be difficult to accept that targeting a keyword that gets 9000 searches per month instead of 200,000 searches is the best proposal. Nevertheless, that is what should be incorporated into the marketing campaign for small businesses that do not have the budget to reach for the stars.

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Factors Which Will Affect Where Google Ranks Your Website In 2011

February 17th, 2011

It is clear to see to most knowledgeable web users that the evolution of search engine optimization techniques happens faster than anything else on the internet. Web coders and designers are in a constant battle with search engines to relentlessly pursue that final goal of all conquering search results. What this has meant is that there is now a number of ways that search engine rankings and results can be cultivated to your needs – if you have the required time, knowledge and/or money.

Now we are into 2011, it is important to get an idea of what is working now and what techniques are beginning to become effective so that you can make the most out of your time and not waste it concentrating on ineffective methods of SEO. Compiled below is a list of trends you should expect to see during 2011.

Social Network Marketing And Social Media Optimization – It is quite plain to see even from the least internet savvy people that marketing products on social networking sites is something every company must consider. With Facebook in particular now surpassing 600 million active users, that kind of worldwide brand exposure could only be equaled by putting up a giant billboard on the moon. Over the last few years we have seen increases in popularity across the board with regards to social networking and it is more than likely that these increases will only continue at least for the next few years. What this means is that if a company is ignoring the free marketing format that is social networking, they could see themselves floundering when search engines catch up and adapt their algorithms to include personalized recommendations from social networking sites.

Website Optimization – In recent years SEO has been taking the easy option of off-site internet exposure (backlinks) through blog posts and articles whilst not ignoring but certainly not concentrating on the more difficult process of on-site optimization; this is going to change. On the face of it, on-site optimization is not particularly difficult to do, but it is difficult to perfect. It requires making sure that webpage load times are not overly high and the meta-tags used are appropriate for the content. Why will this change? Because Google wants it to, that’s the simple answer.

Twitter – Although Twitter does not have quite the same number of users as Facebook, it is steadily increasing in popularity and can actually hold more promise with internet marketers than Facebook for a few reasons. Twitter is a real-time social networking tool that updates users to the status of the people they are following constantly. In order for companies to benefit from this, a brand image must be created that endears itself to its followers and eventually is able to advertise seemingly personalized products without coming across as being false or sales orientated. Advertising the right products and with a good relationship with followers means that products can reach a huge number of ideal potential customers within a matter minutes.

Now Try – SEO Consultant

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